‘Marktplaats Minuut’ Retention.
I created various customer journeys/flows for Marktplaats. Guiding active and inactive users through various touchpoints like e-mail, banners, notifications, to increase buying or selling behaviour on Marktplaats. Main objective: Get the users to the next best state.
Moments like Koningsdag, or a coming heatwave, can be incentives to users (buyers and sellers) to start using Marktplaats. Each scenario (moment) is divided into (micro) conversions, if a user fails to complete a full macro conversion, a logarithm will be used to guide these users to a more relevant scenario to activate them. For example, when a user is unresponsive, it is possible to use a different touchpoint (e-mail or notifications) or a new scenario. Based on the information gathered for each Marktplaats user, the best possible scenario will be applied to get them to the next best state.
March 4, 2017