Wireframes / Content Value Map
UX design for the new Paula’s Choice European websites. Based on the new brand strategy developed by Emakina, I created the wireframe flows for desktop & mobile. Including the Content Value Map based on serving, inspiring & guiding. Main goals for Paula’s Choice: Be compelling by offering amazing products. Be educational & give guidance when needed.
For each template the approach is to start with the Promise and then deliver the Proof. Below the Hero product, we start to cycle content 3 times -> Reality Check (the problem), the Rule (solution) and Hero (product or product category).
March 6, 2017